The print edition of Web Series Magazine is now open for advertising

Details at webseriesmagazine.com

A message to the small business owner

Above is the Facebook advertisement for RMA Brands. It has 105K impressions and 73 clicks in two days. Click ad to enlarge and see stats.

Advertising your firm on Facebook is amazingly inexpensive, as low as $1 a day. But that's the easy part. The difficult part is knowing how to advertise directly to your target audience and making sure that the right people are the ones clicking your ad.

RMA Brands can advise you how or help write and place your advertisement on Facebook. For rates and info, write to richmbariket@gmail.com.

Some behind the scenes photographs from the Interactivejaguar.com event

Me and Ian Callum, Design Director of Jaguar Cars. Ian designed the new Jaguar XJ 10 available at fine dealerships all over North America, winter 2010. See interactivejaguar.com.



RMA Brands Advertising Agency.

How to create advertising that sells

By RICH MBARIKET

RMA Brands Advertising Agency of Los Angeles can advise clients how to improve their advertising. We have conducted various research studies to learn why some advertisements sell and others don't.

Here are some of the things we have discovered.

The most important decision you can make about your advertising is: "How should I position my product?"

Should you position RMA Brands as a rising ad agency for small firms who appreciate its subtle one-to-one co-operation with clients in creating advertising campaigns? Or as a rising ad agency which competes with large ones for accounts?

Should you position Web Series Magazine as a news blog for web series enthusiasts? Or as a news blog for web series enthusiasts, including the radical politics of Hollywood, that has nothing to do with producing web series?

The results of your advertising will depend less on how it is written, than on how it is positioned. Look before you leap! The position must be decided before the advertising is created.

When you position a product, there are four principles that help ensure success.

1. Know your customer. To begin with, he or she is probably not like you. He doesn't hang out where you would hang out. She consumes media entirely online. You can't work a mouse. Consider this: Would you hire a candidate to manage your firm without doing a thorough background check to know everything you possibly can about him? Most firms spend a fortune conducting background checks on prospective job candidates who likely quit within the first year, and zero to research their customer. If you don't know your customer, how could you possibly sell to them? Research is critical. Set aside money for it. Know everything you can about your customer. RMA Brands can conduct independent customer research for your firm.
   
2. Tell her how and where to buy your product. People can't buy what they can't find. Be specific. For example, if your product is available in the bread aisle at the grocery store, tell her to go to the bread aisle when she arrives or ask for it. Don't make the customer figure it out. Don't make the customer suffer. Don't frustrate the customer. The customer will do exactly what the advertisement tells her to do.
   
3. Don't forget to tell him what your product will do for him. Yesterday, I interviewed a local Chamber of Commerce via email about joining their Chamber. I asked the membership consultant assigned to me what choosing them instead of the competition would do for RMA Brands Advertising Agency. She said: "We have a sense of family here." Since when does a sense of family pay bills? What I wanted to hear was how many firms were in her Chamber and how many I would reach if I were to join and advertise my agency to these firms. I wanted numbers, instead she said a sense of family. When asked how a sense of family would grow my agency, she told me to come in for a face-to-face interview. Let's just say RMA Brands Advertising Agency is now a proud member of The Greater San Fernando Valley Chamber of Commerce. I picked the competition. They gave me numbers, not a "sense of family" jargon.
   
4. Packaging and quality. Don't ignore your own behavior. For example, to men, how often have you walked up and said hello to a woman well put together? To women, how attractive are the advances of a man well put together, until he opens his mouth and either closes the deal or ruin everything? The packaging is what catches the eye. The quality is what determines if it goes beyond "hello." Same logic applies to a product. The packaging is what will attract the customer to give the product a try. The quality is what will guide the customer to either evangelize the product or tell people to avoid it.

At RMA Brands Advertising Agency, we believe in knowing everything there is to know about advertising that sells and whatever it is that we set out to make happen for our clients.

This information is for our own guidance and the clients who hire us to advise them how to improve their advertising or produce an advertising campaign for them from scratch.

RMA Brands Advertising Agency. Los Angeles. Abuja.

When you're a small advertising agency, you try harder. Or else.

RMA Brands advertises products in publications and media best suited to your firm.

"Small ad agencies have to keep one step ahead all the time. The big ones never stop picking on them. RMA Brands Advertising Agency knows all about the problems of small agencies. There's no rest for us. We'd be beat up if we didn't try harder. Obviously, the thing we try hardest for is just to work one-to-one with our client in preparing advertising campaigns designed to guide human decisions and win the client maximum returns at minimum costs." - Rich Mbariket, Founder, RMA Brands Advertising Agency.

Prepared and Placed by RMA Brands Advertising.

L.A. is Buying Today

L.A. County has a population of 12 million, the second largest city in America. RMA Brands Advertising Agency can put your products before the people of L.A. in the most favorable way possible.

L.A. is buying from the markets of America. L.A. County has a population of 12 million. L.A. is the second largest city in the U.S. Who is going to tell the 12 million people of L.A. about your products? RMA Brands Advertising can help advertise your products all over L.A.

RMA Brands Advertising Agency with two offices worldwide.

(e) richmbariket@gmail.com (t) 310-691-4393

Five important ways to improve social media and viral branding on Twitter and Facebook

"What a great blog! I've been really looking for something like this, Web Series Magazine is such a great resource. Already have it bookmarked." - Ben Snyder from Subcreationsproductions.com

By RICH MBARIKET

To companies looking to improve social media and viral branding on Twitter and Facebook, below are five important ways, courtesy of RMA Brands Advertising.

1. On Twitter and Facebook, include your website before every status update. (e.g. WEBSERIESMAGAZINE.com: The best website for web series news and entertainment.) Website precedes every update. Be consistent.
   
2. Link your Twitter Updates on your website. Look again at page left... see ours?
3. Become an expert in your field. Join Facebook groups related to your business, answer questions that people are posting, include your website at the end of your answer to drive traffic to your site. People like and trust experts.
   
4. Get active and social. On Twitter, retweet relevant tweets. On Facebook, comment on people's status. People see this and love you for it.
5. Ask for favors. Ask people to retweet your tweets and spread the good word about your company. Bloggers are the future of advertising. More powerful than you know. For a fee, you could hire status bloggers (us) to blog about your company and spread the good word.

RMA Brands Advertising Agency. Los Angeles.