A message to the small business owner

Above is the Facebook advertisement for RMA Brands. It has 105K impressions and 73 clicks in two days. Click ad to enlarge and see stats.

Advertising your firm on Facebook is amazingly inexpensive, as low as $1 a day. But that's the easy part. The difficult part is knowing how to advertise directly to your target audience and making sure that the right people are the ones clicking your ad.

RMA Brands can advise you how or help write and place your advertisement on Facebook. For rates and info, write to richmbariket@gmail.com.

Some behind the scenes photographs from the Interactivejaguar.com event

Me and Ian Callum, Design Director of Jaguar Cars. Ian designed the new Jaguar XJ 10 available at fine dealerships all over North America, winter 2010. See interactivejaguar.com.



RMA Brands Advertising Agency.

How to create advertising that sells

By RICH MBARIKET

RMA Brands Advertising Agency of Los Angeles can advise clients how to improve their advertising. We have conducted various research studies to learn why some advertisements sell and others don't.

Here are some of the things we have discovered.

The most important decision you can make about your advertising is: "How should I position my product?"

Should you position RMA Brands as a rising ad agency for small firms who appreciate its subtle one-to-one co-operation with clients in creating advertising campaigns? Or as a rising ad agency which competes with large ones for accounts?

Should you position Web Series Magazine as a news blog for web series enthusiasts? Or as a news blog for web series enthusiasts, including the radical politics of Hollywood, that has nothing to do with producing web series?

The results of your advertising will depend less on how it is written, than on how it is positioned. Look before you leap! The position must be decided before the advertising is created.

When you position a product, there are four principles that help ensure success.

1. Know your customer. To begin with, he or she is probably not like you. He doesn't hang out where you would hang out. She consumes media entirely online. You can't work a mouse. Consider this: Would you hire a candidate to manage your firm without doing a thorough background check to know everything you possibly can about him? Most firms spend a fortune conducting background checks on prospective job candidates who likely quit within the first year, and zero to research their customer. If you don't know your customer, how could you possibly sell to them? Research is critical. Set aside money for it. Know everything you can about your customer. RMA Brands can conduct independent customer research for your firm.
   
2. Tell her how and where to buy your product. People can't buy what they can't find. Be specific. For example, if your product is available in the bread aisle at the grocery store, tell her to go to the bread aisle when she arrives or ask for it. Don't make the customer figure it out. Don't make the customer suffer. Don't frustrate the customer. The customer will do exactly what the advertisement tells her to do.
   
3. Don't forget to tell him what your product will do for him. Yesterday, I interviewed a local Chamber of Commerce via email about joining their Chamber. I asked the membership consultant assigned to me what choosing them instead of the competition would do for RMA Brands Advertising Agency. She said: "We have a sense of family here." Since when does a sense of family pay bills? What I wanted to hear was how many firms were in her Chamber and how many I would reach if I were to join and advertise my agency to these firms. I wanted numbers, instead she said a sense of family. When asked how a sense of family would grow my agency, she told me to come in for a face-to-face interview. Let's just say RMA Brands Advertising Agency is now a proud member of The Greater San Fernando Valley Chamber of Commerce. I picked the competition. They gave me numbers, not a "sense of family" jargon.
   
4. Packaging and quality. Don't ignore your own behavior. For example, to men, how often have you walked up and said hello to a woman well put together? To women, how attractive are the advances of a man well put together, until he opens his mouth and either closes the deal or ruin everything? The packaging is what catches the eye. The quality is what determines if it goes beyond "hello." Same logic applies to a product. The packaging is what will attract the customer to give the product a try. The quality is what will guide the customer to either evangelize the product or tell people to avoid it.

At RMA Brands Advertising Agency, we believe in knowing everything there is to know about advertising that sells and whatever it is that we set out to make happen for our clients.

This information is for our own guidance and the clients who hire us to advise them how to improve their advertising or produce an advertising campaign for them from scratch.

RMA Brands Advertising Agency. Los Angeles. Abuja.

When you're a small advertising agency, you try harder. Or else.

RMA Brands advertises products in publications and media best suited to your firm.

"Small ad agencies have to keep one step ahead all the time. The big ones never stop picking on them. RMA Brands Advertising Agency knows all about the problems of small agencies. There's no rest for us. We'd be beat up if we didn't try harder. Obviously, the thing we try hardest for is just to work one-to-one with our client in preparing advertising campaigns designed to guide human decisions and win the client maximum returns at minimum costs." - Rich Mbariket, Founder, RMA Brands Advertising Agency.

Prepared and Placed by RMA Brands Advertising.

L.A. is Buying Today

L.A. County has a population of 12 million, the second largest city in America. RMA Brands Advertising Agency can put your products before the people of L.A. in the most favorable way possible.

L.A. is buying from the markets of America. L.A. County has a population of 12 million. L.A. is the second largest city in the U.S. Who is going to tell the 12 million people of L.A. about your products? RMA Brands Advertising can help advertise your products all over L.A.

RMA Brands Advertising Agency with two offices worldwide.

(e) richmbariket@gmail.com (t) 310-691-4393

Five important ways to improve social media and viral branding on Twitter and Facebook

"What a great blog! I've been really looking for something like this, Web Series Magazine is such a great resource. Already have it bookmarked." - Ben Snyder from Subcreationsproductions.com

By RICH MBARIKET

To companies looking to improve social media and viral branding on Twitter and Facebook, below are five important ways, courtesy of RMA Brands Advertising.

1. On Twitter and Facebook, include your website before every status update. (e.g. WEBSERIESMAGAZINE.com: The best website for web series news and entertainment.) Website precedes every update. Be consistent.
   
2. Link your Twitter Updates on your website. Look again at page left... see ours?
3. Become an expert in your field. Join Facebook groups related to your business, answer questions that people are posting, include your website at the end of your answer to drive traffic to your site. People like and trust experts.
   
4. Get active and social. On Twitter, retweet relevant tweets. On Facebook, comment on people's status. People see this and love you for it.
5. Ask for favors. Ask people to retweet your tweets and spread the good word about your company. Bloggers are the future of advertising. More powerful than you know. For a fee, you could hire status bloggers (us) to blog about your company and spread the good word.

RMA Brands Advertising Agency. Los Angeles.

It has become part of the life of American Companies

If you'd like to see our webisodes, visit www.rmafilms.com

Written by RICH MBARIKET

82% of Americans use the Internet for information.

Today, American companies, small and large, are teaming up with ad agencies to make original webisodes to help increase brand awareness among consumers in North America and abroad who use the Internet for information.

Webisodes are a great way to put your company in front of these consumers.

They are cheaper to produce than traditional advertising. It will cost you nothing to distribute them on your website, Youtube, Myspace, Facebook and other video-sharing sites.

There's a story behind every company. As the owner, you can share your stories through webisodes, such as how you started and what led you into business.

If you own a physical storefront, you can play out your webisodes on the televisions in your establishment to entertain your customers while they're shopping.

Because the recession is purely temporary, American companies are now using webisodes as the inexpensive alternative to traditional advertising until business picks up.

RMA Brands Advertising has had nearly eight years of practical experience in filmed entertainment. You can watch our webisodes, past and present at www.rmafilms.com.

We encourage you to look into other ad agencies, if you like any of them, your choice will be easy.

If you don't, come back and hire us. We will then embark on the research which always precedes the preparation of every project at our company.

RMA Brands Advertising. Los Angeles.

Nigeria is Buying Today

Nigeria Stock Exchange

By RICH MBARIKET

Strangely, most of America still thinks of Nigeria as a backward country devoid of infrastructure and overrun by criminals, kidnappers and online scammers.

Yet today, Nigeria is buying from the markets of the world. And companies selling to Nigeria (a population of over 148 million) are building up substantial sales volume. A great many foreign telecommunications, home building, manufacturing, financial, transportation and petroleum companies are active in Nigeria.

The Abuja Office of RMA Brands Advertising Agency is currently being prepared to give American companies a service that combines first-hand familiarity with advertising and selling conditions in Nigeria.

RMA Brands Advertising Agency. Los Angeles.

How to buy high-quality, low-cost advertising products in bulk from China

By RICH MBARIKET

The Chinese are one of the most honorable people we know and have done business with for nearly six years. The RMA Brands Advertising Agency have written a manual "How To Buy High-Quality, Low-Cost Advertising Products In Bulk From China."

This manual contains

• The do's and don'ts of Chinese markets.
  
• How to place your order.
• Payment methods.
• Dealing with the language barrier.

We shall be glad to send you a free copy of "How To Buy High-Quality, Low-Cost Advertising Products In Bulk From China" upon request, to anyone interested in Chinese markets.

Write to richmbariket@gmail.com.

RMA Brands Advertising Agency - Los Angeles.

For Individuals Opening Business Accounts: 5 Simple Steps To Prevent Fraud

By RICH MBARIKET

Times are tougher. Everyone's eyes are red. Crooks are getting creative, stay one step ahead.

Follow the easy instructions below to prevent business account fraud.

1. Meet with a personal banker.
2. Ask to open two business accounts: one primary, one vendor. Most banks offer zero monthly fees as long as you make at least one transaction per month per account. A penny transaction anywhere satisfies this requirement.
3. Your personal banker will issue you two separate business debit-credit cards: one primary, one vendor.
4. Use the primary business account for personal deposits and credit card transactions only. I can't express how important it is not to give anyone your primary business account information.
5. Use the vendor business account for transactions such as outgoing/incoming wire transfers, payroll and vendor payments. Make sure to leave enough money in it to cover your expenses. Transfer the rest into the primary business account and leave a minimum $20 to keep the vendor account open. A crook can't take what isn't there. Get it?
   

That's the surefire way to prevent business account fraud. I know this from my experience. Now, this article has nothing to do with advertising, but I thought I'd share.

Now, if you are in search of an advertising agency to handle your advertising, choose RMA Brands Advertising Agency - Los Angeles.

Use social media to promote your company

By RICH MBARIKET

Use social media to promote your company in the most favorable way possible.

A good cause can be lost by poor judgment, busyness and inexperience, while the right kind of "social media promoting" is productive and profitable. Let the RMA Brands Advertising Agency do your social media promoting for you. Experience has taught us how. We save you time and annoyance, while the cost is no more than if you did the social media promoting yourself.

RMA Brands Advertising Agency - Los Angeles, California.
Mail: richmbariket@gmail.com

Fab Hot Dogs Voted Best In L.A. by L.A. Weekly Magazine

By RMA Brands Advertising

Fab Hot Dogs is irresistibly delicious and good to eat.

The youngsters like it because it satisfies "that hungry feeling."

Keeps the youngsters happy and full.

Fab Hot Dogs is located at 6747 Tampa Ave, Reseda, California 91335.

(818) 344-4336 - www.fabhotdogs.com

Hot CEOs in Business

The Smart Car illustrated in this advertisement is owned by Webseriesmagazine.com's contributor Victoria Drake, a hot CEO (that's her standing next to her car before we installed the vinyl ads).

By RICH MBARIKET

The front and side panels of the Smart car above is available to carry your advertisements. The car comes with a built-in brand ambassador - the driver (a hot CEO) who is also the consumer.

Currently, Ms. Drake is using the rear panel to promote her very own business at www.ionways.com/drinkitup. Take a look again at the second picture rear panel.

She travels at least 2,000 miles around Los Angeles every month, including the 101 and 405 freeways (two of the busiest and most congested freeways in the United States). In 12 months, she will travel an average of 20,000 miles.

When this car drives past, kids point at it, nudging their parents to take a look (that's if the parents are not nudging the kids to take a look). See? Your ad on the Smart is what they would have been seeing.

Without question, the car commands attention everywhere it travels and parks. It reaches the public of all ages, backgrounds and incomes, on the road, at restaurants, movies, Starbucks, malls, as well as commercial and residential areas.

We promise that placing your ad on this car will get your business guaranteed visibility in Los Angeles, California.

How you present your ad is what will drive traffic to your site. Quality product, customer service and pricing is what will determine if people buy your product or not.

Our job is to get you guaranteed exposure and that's exactly what advertising on this car will accomplish.

You can write your own ad or hire us to write one for you or hire us to advise you how to write an effective ad.

If you would be interested in placing your ad on the car or have any questions, write to richmbariket@gmail.com or call 310-691-4393.

Price:

$20 per day for the side panel.

$10 per day for the front hood.

Must buy a minimum of 30 days.

Prepared and Placed by RMA Brands Advertising Agency. Los Angeles.

The United States and Nigeria are facing their greatest opportunity

By RICH MBARIKET

The economy of Nigeria is one of the fastest growing in the world, with the International Monetary Fund projecting a growth of 8.3% in 2009.

With a population of over 148 million Nigeria is the most populous 'black' country in the world and has shown marked improvements in attempts to tackle corruption and to hasten development.

Nigeria is rapidly approaching middle income status, with its abundant supply of resources, well-developed financial, legal, communications, transport sectors and stock exchange (the Nigerian Stock Exchange), which is the second largest in Africa.

Nigeria is the United States' largest trading partner in sub-Saharan Africa and supplies a fifth of its oil (11% of oil imports).

Nigeria has the 7th-largest trade surplus with the U.S. of any country worldwide.

Nigeria is currently the 50th-largest export market for U.S. goods and the 14th-largest exporter of good to the U.S.

The United States is Nigeria's largest investor.

Working together the United States and Nigeria can partner with RMA Brands Advertising Agency to the advantage of both.

Currently, RMA Brands Advertising is investigating opportunities in Abuja, Nigeria (the nations capital) to open a branch that would advertise the United States' products in all parts of Nigeria and Nigeria's products in all parts of the United States.

Prepared and Placed by RMA Brands Advertising Agency - Los Angeles.

A Company That Saves Small Businesses Money

By RICH MBARIKET

Is it conceivable for the small business owner to save money when she advertises? Could he save up to 15 percent on his advertising budget?

If you produce and place your own advertising in the media such as television, Internet, radio, newspapers, magazines or billboards, a wise way to save money is to allow an advertising agency to buy the media space for you (typically at a discounted rate of up to 15 percent). This is known as the "agency rate."

Because you are not an advertising agency, you are paying retail every time you buy media space directly to run your advertisements.

Allow RMA Brands Advertising Agency to buy your media space for you and save you up to 15 percent every time. You pay us nothing ever. The media is the one that pays us the commission. You save money.

This is our way of helping the small business owner save money and grow.

Take RMA Brands Advertising Agency into partnership today. Write to richmbariket@gmail.com or call 310-691-4393.

Prepared and Placed by RMA Brands Advertising Agency.

Planning for early Christmas shopping

I'm planning for early Christmas shopping with my new business cards, custom made on a deck of quality playing cards. 52 cards in a pack. Palm-sized for convenient handling. An Xmas gift for everyone and a great way to promote my ad agency. Made in California.

Prepared and Placed by RMA Brands Advertising Agency.

“Some of Southern California’s prominent business people trust us with their image! Shouldn’t you?" - Art Lewin

Mr. Art Lewin in his Woodland Hills, California Showroom

“Some of Southern California’s prominent business people trust us with their image! Shouldn’t you?"

So says Art Lewin, President of Art Lewin & Co. Custom Clothiers, located in Los Angeles, California. “Leave the details to us,” he continues. “Our fine custom tailored suits and shirts are selected from over 2,000 distinctive fabrics, which are imported from the world’s finest mills in Italy, England, Spain and France.”

What distinguishes Art Lewin & Co. approach is their understanding of what distinguishes you.

“As leisure time decreases, many professionals have embraced our ‘we come to you’ concept, which has made us one of the country’s premiere personal clothiers,” declares the Clothier. “If your preference is casual or formal, contemporary or traditional, our staff of Executive Clothiers are uniquely qualified to assist you in building your ideal wardrobe.”

The Clothier will tell you that no wardrobe is complete without the proper accessories (made by some of the finest makers in the industry) and that whether it’s ties, belts, socks or cufflinks, they have the right accessories to complete any outfit.

Art Lewin & Co. is not just about clothes that make men look great. They also apply their experts’ talents to a woman’s wardrobe with the same quality, workmanship and knowledge enjoyed by their male clients. The contours of a woman’s body would be flattered by the perfect fit of her custom clothing, tailored by Art Lewin & Co. Get fashionable today.

Art Lewin & Co.
Executive Clothiers, LLC.
404 South Figueroa St., Suite 503,
Los Angeles, California 90071.

Prepared and Placed by RMA Brands Advertising Agency.

Skin Care Line Once Affiliated With Dr. Phil Embrace Social Media

By RMA Brands Advertising Agency

Miracle Hydrate is the most innovative skin care available, infusing skin with needed moisture while relaxing away lines and wrinkles for the smoothest complexion ever.

Innovenom is included in the line elimination serum, extreme regeneration moisture and wrinkle reverse eyes. All combine to create positively ageless skin, a true alternative to Botox.

It has been the privilege of RMA Brands to work with the Miracle Hydrate Company in creating their social media footprint and presenting it in a way best calculated to increase brand awareness.

RMA Brands is retained by the Miracle Hydrate Company as their consultant on social media strategies.

See Miracle Hydrate online at www.miraclehydrate.com.

Prepared and Placed by RMA Brands Advertising Agency.

How to buy Porsche 911 at Beverly Hills Porsche for Christmas

Written by Rich Mbariket

Is there any man in the world who wouldn’t want this Porsche for Christmas? Look again at the picture. This is the current version of the world famous Porsche 911 (pronounced Nine Eleven) sports car.

Notice the new design. It was revised in 2008 for the 2009 model year. The new 530-horse power can accelerate 0-60 mph in 3.6 seconds and has a top speed of 204 mph. As of July 2007, the 911 have sold over 100,000 units since its introduction in April 2004, making it the most commercially successful 911 of all time.

Any Porsche owner will tell you this represents superior quality. He’ll wonder why you don’t own one. Beverly Hills Porsche is one of the biggest sellers of Porsche brands in the United States. Its buyers purchase new and certified pre-owned automobiles in quantity from a few selected suppliers.

These suppliers respect Beverly Hills Porsche’s high standards. They know that they are sure to get regular orders as long as they meet these standards. They take good care of Beverly Hills Porsche – and Beverly Hills Porsche takes good care of you.

This is Beverly Hills Porsche’s way of doing business. It’s why Beverly Hills Porsche can offer you superior quality makes and models – whether it is Boxster, Cayman or Cayenne. Or Porsche 911 for Christmas.

If you would like to test drive a Porsche brand, drive to Beverly Hills Porsche, 8425 Wilshire Blvd, Beverly Hills, California 90211.

RMA Brands Advertising Agency.